Alfa Romeo MiTo
Our creative vision is deeply rooted in a solid background in automotive design.
As official designers at the Alfa Romeo and Maserati Design Center, we helped shape the stylistic identity of the brands, contributing to the exterior and interior design of some of their most iconic and representative models of the past two decades.
Year
2005
Client
Alfa Romeo
Scope
Automotive design
Chief Designer: Juan Manuel Diaz Exterior Designer: Michele Leonello / Team Centro Stile Alfa Romeo
The Alfa Romeo MiTo project at Centro Stile Alfa Romeo represented one of the brand’s most ambitious exercises in compact-segment identity during the mid-2000s. The design team worked to translate Alfa Romeo’s performance-driven heritage into a smaller, more urban form without compromising the emotional language of the marque. The exterior design development, led by SIGNUM Stile founder Michele Leonello, involved defining and sculpting a modern interpretation of Alfa Romeo’s classical design language, it´s Scudetto and Trilobo down-the-road graphic, and integrating graphic elements that referenced iconic models like the 8C Competizione.
Working at the epicentre of the brand’s design culture, Michele and his team explored a new design language with a strong focus on proportions, sculptural volumes, and classically correct graphics to achieve a balance between youthful energy and unmistakable Alfa Romeo presence. The resulting vehicle became a statement of modern Italian design—compact yet expressive, functional yet bold. This project stands as a testament to a period of intense innovation within Alfa Romeo, where form and emotion were pushed into a new segment with clarity and confidence.
